Understand that you represent three brands. Your personal brand, which is the respect and honor you have, your company’s brand that you work for, and your client’s brand too. You should always strive to add brand and cultural equity to their brand so you need to take all these factors into consideration while you’re moving with your client.

Always aim to influence and socially engineered respectful responses and interactions with the public. That process starts with you but always be ready to do what needs to be done if that becomes necessary as well.

Being calm, nice, and respectful towards others will make your job so much easier than being unapproachable. Always be courteous and professional, it will take you a long way!

Train with me at ? www.executiveprotectiontrainingday.com and let’s make this the best year of your private security career.

See you in the classroom!

Protector by nature and by trade
Byron?

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